Meet Winfred the Bear, the friendly and lovable face of the Big W Baby Sale! Winfred is here to guide parents through a world of savings, offering helpful tips and deals along the way. The campaign objective, to promote Big W’s Baby Sale by driving both in-store and online traffic, while building a fun, memorable connection with parents through the introduction of our new campaign character. The focus is on showcasing value while adding a playful, family-friendly element to the brand.